July 27, 2017

Facebook Ads Now Viewable To Non-Facebook Visitors

June 3, 2016 SmallSiteNews Staff

Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook is also taking on the hundreds of other ad networks […]

Google Unveils ‘Next Generation’ of AdSense Ads

June 1, 2016 SmallSiteNews Staff

Google announced a new family of ad formats, which it refers to as “Adsense’s next generation ads.” They’re called Page-level ads and are starting with two specific formats: anchor/overlay and vignette. The ads are optimized so that they appear when they’re most likely to perform well for your site while […]

Pinterest Opens DIY Promoted Pins To All SMBs In The US

May 31, 2016 Ritu Sharma

Pinterest has announced that they are opening the Pinterest Ads Manager for all small and medium sized businesses in the United States. Pinterest Ads Manager has a bulk editor and advanced measurement to enable businesses to manage more campaigns at once and track the impact of Promoted Pins.

How Can I Use Pinterest for Business

May 27, 2016 Stoney deGeyter

Today’s Question: What info can you provide about using Pinterest for businesses? I’ve used it for my own personal use, but I’m not sure how to use it for business. Julie GraffJulie Graff’s Answer from a Social Media & Content Perspective:

You Will Never Be This Honest In Your Marketing

May 17, 2016 Jay Baer

Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter. Trying to succeed in business without trust is like trying to drink coffee without a cup.

Are You A Marketing Dinosaur?

May 15, 2016 Jim Connolly

How well do you understand digital marketing and is it providing you with regular, high quality clients or sales? I was thinking about this recently, when a friend drove me into Lincoln for lunch. We’re around the same age [I’m 50 in a few weeks]. I noticed his car radio […]

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