If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to [...]

The latest Google Official Blog post talks about website testing and its benefits to intelligent site designing. It is a hands-on process of checking whether a website meets the basic design specifications and usability or not. In contrast to the old days, when most website changes were made on gut feeling , now, you can [...]