If you’re a regular visitor to this blog, you’ll know that it’s “enhanced with Apture.” Well, you may not know that, actually. But you will have experienced Apture when you’ve clicked on certain links that show you information as elegant popup screens overlaying what you’re reading on this site instead of taking you away.

So far we’ve looked at prepping the networks you’re going to be using for your hub, and what features you might want to consider. By now, you should have a pretty strong idea on what your hub is going to look like, so all we need to do now is find a home for it.

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away?
Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to be [...]

The latest Google Official Blog post talks about website testing and its benefits to intelligent site designing. It is a hands-on process of checking whether a website meets the basic design specifications and usability or not. In contrast to the old days, when most website changes were made on gut feeling , now, you can [...]