For many companies- especially small businesses- the market is local. And search engines have been refining the way they treat search queries for local information. If you search for “sushi restaurant in DC,” you’ll see some local listings. Or if you simply search for “sushi restaurant,” Google may use your geographic location to target your [...]

I originally published this for App Bistro but since I know that I have several small business readers here I thought it would be a good idea to re-publish it. I run a small business myself at Chess Media Group, and we work on developing social customer strategies for much bigger companies,

The only way to avoid hearing criticism is to be deaf or dead. The only way to avoid being criticized is to never have been alive.

Leonardo Da Vinci once wrote, “simplicity is the ultimate sophistication.” Kelly Johnson modernized that philosophy with an alternate twist, KISS, Keep it Simple, Stupid a.k.a. Keep it Short and Simple.