Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path.

A common piece of advice given to webmasters by Google is to create a site as if search engines did not exist. In the world of search engine optimization (SEO) this hint carries a good piece of value when it comes to link building practices. Basically, if you are soliciting links, but not providing links [...]

So far we’ve looked at prepping the networks you’re going to be using for your hub, and what features you might want to consider. By now, you should have a pretty strong idea on what your hub is going to look like, so all we need to do now is find a home for it.

Social media. It’s all the rage. Pepsi is pinning its Super Bowl hopes on it. Ford’s social media strategy, led by Scott Monty, helped regain trust (and profits) after the Detroit Big Three Meltdown last year. Barack Obama used it wisely to help his overall campaign in winning the White House race. Marketers are allocating [...]

Testimonials are a very powerful form of advertising, but did you know they could also be used as a link building tactic? Most testimonials include a link back to the author (to show it’s a credible source) and this can be a great way to get some valuable incoming links.

Many of us on Twitter take it for granted that getting up and running is a breeze, however, many potential corporate users are still craving more information on how/where they should start. Here’s a basic introduction for corporate Twitter users with 10 useful tips on getting started.

If only Google would sit still for one moment! The job of the SEO would be so much easier As we all know, the last thing Google wants to do is make life easy for SEOs, so we’ll just have to live with the constant change. One of the biggest changes SEOs have had to [...]

There are many reasons to search social media including monitoring for brand and reputation management purposes. Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends.