If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away?
Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to be [...]

Search Engine Optimization can be confusing at times. Therefore, we recently started compiling a series of search engine optimization tips. This is tip number 30 in the series. Each search engine optimization tip is generally very specific, should not take a long time to fix or perform, and is rather “short and sweet” and directly [...]

I was recently talking with an aspiring copywriter friend of mine who’s struggling to get his first clients. He thinks he keeps hitting the wall of not having a portfolio of writing samples in hand. But really, he doesn’t need a big portfolio of client work…He just needs to get his own marketing act together.