The IAB study found that 45% of people would be less likely to use an adblocker if ads didn’t interfere with a page. In other words, people are tired of bloated Flash ads or sites that block content with popups or interstitials and the use of adblockers are simply a […]
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content strategy by brands where typically, they own the content, such […]
Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business with a single store all the way to enterprise corporations […]
I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. They might not be new to marketing, but they are trying to learn digital marketing. They all have that same look in their eyes–that one of inadequacy.
I work with many clients (I just can’t hold down a job), and I see one thing over and over. Somewhere along the way, a memo went out that marketing needs to be dazzling. Clever. So smart. Breathtakingly new. I’m not really sure who wrote the memo, but they were […]
One of the most important questions in business, is this: “Why should a prospective client [or customer] trust me?” Here’s why that question is so important.
If you want people to talk about your business online, the process is pretty straightforward.
Many small businesses are using the totally wrong marketing strategy and tactics.