For many companies- especially small businesses- the market is local. And search engines have been refining the way they treat search queries for local information. If you search for “sushi restaurant in DC,” you’ll see some local listings. Or if you simply search for “sushi restaurant,” Google may use your geographic location to target your [...]

Want more blog traffic? Want more eyeballs in front of your content? Then why not translate it into other languages to appeal to a wider audience?

I very rarely watch TV, and when I do it’s not to watch reality shows or similar. But this video from So You Think You Can Dance stopped and made me think (and thanks to my wife for the heads-up).

Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path.

A recent question from an SEO forum asking about if you have a local business with multiple location. How do you optimize for those separate locations? The best approach is to have separate pages within the same domain. An example would be www.yoursite.com:

The Internet has opened the door to a huge global audience for any organization advertising products or services. But what if your target audience is a local one? Two of the most popular Internet search engines have developed tools that give online visitors the ability to perform local searches, so they can find exactly what [...]