July 27, 2017

Should You Care About Losing Blog Subscribers?

December 1, 2014 Danny Brown

Yes. No. Maybe. It depends. I know – crappy answer, right? But each one can be applied to the question of losing blog subscribers and whether you should care or not. After all, as bloggers, we’re more often than not told that “it’s all about the list”. This usually refers […]

Don’t chase the buzz: why clickbait titles hurt your business.

September 30, 2014 Helen Nesterenko

We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages.  Clickbait titles are sensationalist at best, often ridiculous, and sometimes dangerously misleading.  “Pop star (or politician) admits to being half-alien!”  “Dead actress’s unclothed image appears on tortilla!”  “Use this […]

6 Tips for Making Your Content More Shareable

August 20, 2013 Jon Greer

I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. The basic user interface […]

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