It’s always tough to find the balance in life between being content and getting complacent. Contentment means you’re happy where you are. If you’re not careful, contentment can lead to complacency, which means you’re no longer striving to be better.
Yes. No. Maybe. It depends. I know – crappy answer, right? But each one can be applied to the question of losing blog subscribers and whether you should care or not. After all, as bloggers, we’re more often than not told that “it’s all about the list”. This usually refers […]
We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. Clickbait titles are sensationalist at best, often ridiculous, and sometimes dangerously misleading. “Pop star (or politician) admits to being half-alien!” “Dead actress’s unclothed image appears on tortilla!” “Use this […]
Web site usability and information architecture are still my drug of choice.
You’ve read all the blogs and advice telling you that content is the best way to market your business on line.
I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. The basic user interface […]
As a passionate advocate for small business owners, I want to make a plea to you: Stop writing your blog posts and web copy primarily for Google.
When you designed your website, what was at the forefront of your mind?