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Archive for the ‘Content’ Category


Self-hosting Your Social Media Hub

Monday, February 15th, 2010

So far we’ve looked at prepping the networks you’re going to be using for your hub, and what features you might want to consider. By now, you should have a pretty strong idea on what your hub is going to look like, so all we need to do now is find a home for it.


Removing The Misconception Of Social Media Costs

Tuesday, January 19th, 2010

Social media is free. Social media is inexpensive. You don’t have to outspend your competition. Social media saves time. Social media will save your business thousands, if not millions.
These are all quotes I’ve seen from various voices recently. Each one pretty much agrees with the other – that social media is a great tool for [...]


Building Free Backlinks Through Testimonials

Tuesday, December 8th, 2009

Testimonials are a very powerful form of advertising, but did you know they could also be used as a link building tactic? Most testimonials include a link back to the author (to show it’s a credible source) and this can be a great way to get some valuable incoming links.


Content Will Always Rule Supreme

Tuesday, November 18th, 2008

I have pretty much worn out my cry of ‘SMB’s are under served’ in the search marketing world. I have said it enough times that there is no special attention given to the company that may want to ‘go it alone’ regarding search engine optimization (SEO), paid search (PPC), blogging and other social media.


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