Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path.

A recent report shows that Fortune 500 countries aren’t very good at SEO. This can be very good for small and medium sized businesses who are competing in the same product and service fields with major players. By using a set of sound SEO tactics, you can often get enviable positions on search engines despite [...]

Social media is free. Social media is inexpensive. You don’t have to outspend your competition. Social media saves time. Social media will save your business thousands, if not millions. These are all quotes I’ve seen from various voices recently. Each one pretty much agrees with the other – that social media is a great tool [...]

If you are planning to use Twitter to help raise buzz for your company, there are some things you do need to note. Many Twitter users use Autofollow – but many do not, and fake following is quickly becoming a scourge of Twitter, meaning you will be blocked by some users.

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to [...]

We have obviously moved into the era of mobile now and to help websites transition their content to mobile, Google has put together a great article on how to speed up the mobile web.

Search Engine Optimization can be confusing at times. Therefore, we recently started compiling a series of search engine optimization tips. This is tip number 30 in the series. Each search engine optimization tip is generally very specific, should not take a long time to fix or perform, and is rather “short and sweet” and directly [...]

“Business time” means getting the right information quickly enough to add value now. On the web, data from last quarter is a lifetime ago with respect to visitor behavior. So, companies need to get their hands on key behavior patterns now, even at the deepest levels. They need to answer questions like: