A friend of mine told me that by including Google Analytics code on my site I am leaving open doors for hackers to break into my site and deface my pages or hijack the server entirely. Now I’m kinda freaked out. Is this true?

I didn’t quite stop working this past week (when Semphonic is closed) but it sure feels that way as I get ready for the New Year! Now that’s it time to shed the holiday mindset and immerse ourselves back into the world of work, I’m going to resume my series on tactics in web analytics [...]

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to [...]

For many types of systems and measurements, the rate of change is more important than the actual measure. In physics, g-force is a function of acceleration not speed – no matter how fast you are traveling, you feel at rest as long as your speed doesn’t change. In the world of business, stock traders often [...]

Last night I posted about what Google has to say on SEO and bounce rates.   You can  view the post here. A great question was posted by Wilson: “David, I was wondering, why Google want to have two different answer for the bounce rates…? ”

Google Analytics is a powerful traffic reporting system that will provide insight on how people find your Web site and how they behave once they get there. It’s a required component of any Web marketing strategy.