A while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized site. I want to expand on that point here and to look at what exactly constitutes a search engine friendly Web page.

In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to take into account before pushing content out onto the web that was designed for print.

Some time ago, we brought on a client in a pretty competitive field that had a limited budget. Our proposal outlined what we could do and also noted the limitations they would have with the budget they were willing to spend. Rankings could be achieved, but growth would be slow. It wasn’t long before the [...]

The only way to avoid hearing criticism is to be deaf or dead. The only way to avoid being criticized is to never have been alive.