LinkedIn Influencers provided some of their strategies on saving time. “Any email you can answer in 2 minutes or less, answer now,” says Betty Liu, Founder/CEO at Radiate, Inc.
The IAB study found that 45% of people would be less likely to use an adblocker if ads didn’t interfere with a page. In other words, people are tired of bloated Flash ads or sites that block content with popups or interstitials and the use of adblockers are simply a […]
“I think we can establish that CTR is not a direct ranking signal for Google. At the same time, it can have an indirect effect,” said Eric Enge in a recent video (below) they posted on their marketing website Stone Temple Consulting. “Lots of people clicking on a certain result […]
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content strategy by brands where typically, they own the content, such […]
Twitter announced a useful new tool today that helps businesses better connect with customers and community. Twitter Dashboard is a free iOS app as well as a desktop platform that is designed to become the Twitter platform for business. The Dashboard is especially helpful for small businesses which don’t have […]
Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business with a single store all the way to enterprise corporations […]
Back in March Instagram announced that it would at some point start reordering posts in an attempt to keep users more interested. On average, 70% of posts by a user are not viewed. They have been testing this feature with a portion of their users and are reporting increased engagement. […]
Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook is also taking on the hundreds of other ad networks […]