• Google spiders can index the document
• The document can be ranked in “search engine result page”
• The links within the document passes good link juice

Other things to add is to put your “keyword phrases” in the title of your document.  Always create your PDF files from a text based program like a word document, not from photoshop. PDF files can be placed on your website, be sure to place near the root directory.

To get the PDF file index, just send a link to the PDF page.  Here are some examples names of pages that you name it:

• Blackberry Parts.pdf
• Steak Seasoning.pdf
• Restaurant Consulting.pdf

Following these basics should get your PDF page crawled quickly and indexed by the major search engines.

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Live HTTP Header in basic sense, is when a user requests a page from a website. Each page is returned with a header response, these header responses include:

• 200 – OK
• 301 – Moved Permanently
• 302- Temporarily Moved
• 400 – Bad Request
• 401 – Unauthorised
• 403 – Forbidden
• 404 – Not Found

For us that are in the SEO business its an invaluable tool to use on a regular basis. Here are some of the things to look for when checking the header responses for SEO purposes.

• Does a link to your site 302 redirect? – a 302 links does not pass any PageRank so will not be as strong
• Does any pages in your site 404? – This means your page no longer exists and should be redirected to pass links juice as well as take your user to a more relevant page
• Does your home page redirect? – If it does you will need to either remove the redirect or change it to a 301
• Does the page redirect more than 5 times? – If it does, Google may not be able to follow all the links
• Too many 404 pages or bad request pages may indicate to Google that your site is not trustworthy, which is not good

So if you’re having some issues on your website that sells blackberry bold parts or some steak seasoning. You could be losing out on some money here. Even if you don’t know how to fix the problem, its good to understand what is happening. Notify your webmaster and correct the issue.

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• www.yoursite.com/seattle_windows
• www.yoursite.com/everett_windows
• www.yoursite.com/charlotte_windows

Now within each  pages you should have the following optimized:

1. Optimized Title Tags -’Business Name + Service Type, City, Province/State’ | Keyword 1 & Keyword 2′. Eg:‘Joe’s Bakery, Toronto, ON | The Best Wedding Cakes and Twinkies in Toronto’.
2. H1 & H2 Tags – Use header tags that reflect your full business name and service type. Eg: ‘ Joe’s Bakery, Toronto, Ontario’,
3. Full Business Address – Include this in a easy to use hCard microformat. hCard may help the search engines separate address information such as business name, street address, locality, and postal/zip codes.
4. Regional/Local Phone Number – Local phone numbers build trust – both from customers, and from search engines. Often, businesses such as plumbers only have one service location but multiple local phone numbers to gain trust from small town customers, which they then forward to a singular call centre. ALWAYS use a local phone number on each landing page in the format (123) 345-6789.
5. Services Offered& Business Hours – Services often differ from location to location based as do business hours. Save your customers time and add to your body content by adding this valuable information.
6. Embed Google Maps on your Landing Page – This is imperative to include on your landing page. Not only will it provide an interactive way for a customer to map their way to your location, it will also count towards a better ranking in the Google local ten-pack listings.
7. Include Driving Directions Anyways – Unless your customers are relatively savvy with the concept of using Google Maps to get driving directions to your location, you’re best off by providing a brief paragraph of directions from the NSEW (North, South, East, West) end of your city.
8. Single Line Business Address in Footer – Having your address in the format ‘Business Name + Service, Street Address, City, Province/State, Country’ can provide an easy format for search engines to pick up on your address.
   
9. Meta Tag Descriptions with Local Address + Phone Number – This one’s self-explanatory. If you’ve got an additional phone tracking number handy, you can include the spare phone number in your meta tags to see if customers would rather call you via seeing the search results, or prefer to click on the results and view your landing page. This tactic is also specially useful for folks that use Skype (which makes phone numbers clickable) and on the iPhone.
   
10. URL Naming Structure – Last but not least, it’s important to include keywords in your url. Separate keywords by using hyphen’s and only include your most important keywords minus your business name, unless you have a highly recognized brand: Eg: domain.com/toronto-rexdale-ontario-bakery.html

Another creative approach is the use CMS sites (blogs).  Don’t let blogs site fool you, its more than just a web log.  The platform is easy to use you can add content on the fly. CMS platform under the hood is totally SEO friendly and the major search engines like Bing, and Google loves the recency.

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