I didn’t quite stop working this past week (when Semphonic is closed) but it sure feels that way as I get ready for the New Year! Now that’s it time to shed the holiday mindset and immerse ourselves back into the world of work, I’m going to resume my series on tactics in web analytics [...]

For many types of systems and measurements, the rate of change is more important than the actual measure. In physics, g-force is a function of acceleration not speed – no matter how fast you are traveling, you feel at rest as long as your speed doesn’t change. In the world of business, stock traders often [...]