If you’ve studied Website Search Engine Optimization (SEO) and ranking at all, you already know the power of inbound links. Because in the eyes of the search engines, the fact that another site is linking to yours is much like a referral or testimonial. And the higher the other site ranks, and the more closely [...]

Let’s face it…We truly are all given the same 24 hours in a day. As an entrepreneur, on any day you likely have to handle your social networking, write an ezine or blog, answer a zillion emails, take care of clients, projects or customers, attend meetings of one sort or another, do some bookkeeping, and [...]

I was recently talking with an aspiring copywriter friend of mine who’s struggling to get his first clients. He thinks he keeps hitting the wall of not having a portfolio of writing samples in hand. But really, he doesn’t need a big portfolio of client work…He just needs to get his own marketing act together.