Uncovering “long tail” search terms that drive traffic to your site with Wordle. I recently discovered that Google Analytics has a tool where you can generate a keyword cloud to display the keyword phrases that drive traffic to your website. However, because it treats each keyword phrase uniquely rather than looking for specific words within [...]

You may have already seen QR codes—those funny-looking, square barcodes—on direct mail pieces, in advertisements, or even for sale signs. As smart phones become more prevalent, more businesses are using QR codes as part of their marketing and communications. But what are QR codes, how do you create them, and how can you use them [...]

Today is National Form Awareness Day and the government is requesting that you check your Web site forms. OK, I just made that up.

Google Analytics is a powerful traffic reporting system that will provide insight on how people find your Web site and how they behave once they get there. It’s a required component of any Web marketing strategy.

I had a person in my office the other day looking to improve their Web site and their search engine visibility.