Google’s Maile Ohye has put out a video of her describing the five most common mistakes committed during search engine optimization. She also reveals in the video six quick tips with which webmasters can ensure they are on the right track. She said, “Almost four years ago, we also gathered information from all of you (our [...]

Google AdWords now offers Dynamic Search Ads. This feature was announced by Google recently, and with these Ads your site will be indexed frequently for changes by the search engine. Also, it will gather the search phrases from your site to generate a highly dynamic search ad that on these keywords that have not been [...]

Audits are really necessary when it comes to measuring and analyzing SEO activities. You need to know what is working for your site and what’s not, so that you can focus on the “what’s not” part. Audits become necessary for SEOs as they need something substantial to prove that they have been doing well and [...]

Giving your web site a globalized look, by making it accessible (or readable) to a multilingual readership, is always a thrilling idea.

Keywords are probably the basis of search engine optimization, and you can increase your visibility by switching to longer keywords. Longer keywords are simple variations of the keyword with similar meaning. And if you tap into long tail keyword zone, then you attain a huge potential of improving your visibility-as you have lesser competition and [...]

Google has been working on the look of all its services- Gmail, Maps and everything. The purpose is to integrate the look of all products with with Google+. Now, it’s Google Places that has been revamped by Google. The new look is crisper, and the off site reviews have been removed.

The latest Google Official Blog post talks about website testing and its benefits to intelligent site designing. It is a hands-on process of checking whether a website meets the basic design specifications and usability or not. In contrast to the old days, when most website changes were made on gut feeling , now, you can [...]

Last month, we discussed about some of the ways to find out whether your site has been penalized by Google or not. According to Search Engine Journal, Google is planning to apply few filters to those websites that fail to follow their Terms Of Services.