[2005-08-29] Metrics That Make the Case for Quality Content
The essential business case of a website is self-service. To maximize value from self-service, you want a limited menu, a fast transaction and a significant volume of people.
[2005-08-22] Quality Not Quantity : Delivering Value From Your Web Content
Maintaining the quality of your content is critical to the long term success of your website. That involves establishing rigorous pre and post publication editorial processes.
[2005-08-19] Yahoo Search Marketing: An Effective Online Marketing Tool
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:
[2005-08-19] Is Blogging and RSS ALL THAT? Yes, and a bag of chips!
In a very popular marketing forum recently I saw a post that blew me away. It was from someone asking if having a blog was really that big a deal in marketing their website!
[2005-08-17] How To Verify And Monitor Your Search Engine Listing On Google.com?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines.
[2005-08-15] Web Content Barn Blasted by Shotgun Software by Article Marketers
As we prepared to move our 12,000 article database from one server to another and make a serious business of it, instead of the formerly free service, hosted on free servers and delivered by free email accounts, we took a serious look around at the article marketing business as well as the paid web content business to see what others were doing and test theories about the value of web content.
[2005-08-15] Eyes on your eCommerce Website
In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about more than where to put an AdSense block.
[2005-08-11] Turn Harmful 404 Error Pages Into Helpful 301 Redirects
It's a fact, Page Not Found, known as a 404 error, can harm your website Ranking with Search Engines as well as being a Turn-Off for Visitors.
[2005-08-10] Is Your Website Innovative? Increase Your Business Over Night!
While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online!
[2005-08-08] Writing A Business Website Sales/Marketing FAQ
Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, "that didn't tell me anything I needed to know!"?
[2005-08-05] The 5 W's of an Online Business
An online business, as with any business, requires careful planning and consideration. It starts with asking the right questions and researching all the possible answers.
[2005-08-05] What to Publish on Your Website: Content Development
Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.
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