Posted by Jason Rushin

“Business time” means getting the right information quickly enough to add value now. On the web, data from last quarter is a lifetime ago with respect to visitor behavior. So, companies need to get their hands on key behavior patterns now, even at the deepest levels. They need to answer questions like:

• What are the key differences between first time and repeat visitors?
• What are the characteristics of high-volume visitors?
• What’s the difference between urban vs. rural visitors? In California vs. Pennsylvania? At night vs. the afternoon?

Having access to online data is one thing – and everyone has it via their existing web analytics tool. However, having the ability to find patterns in visitor behavior, uncover novel and unforeseen segmentations, and do it across any combination of attributes, over tens (or hundreds!) of millions of rows of clickstream data, and do it before you go to lunch is another thing.

Here’s a great article on how you can answer these questions in “business time,” giving you what you need to make an impact today vs. giving up on the time or hassle of trying to do it with your current tools. The time it takes to get such value today is causing you to avoid asking the far more difficult questions – and timely answers to those questions could make a real difference to getting, keeping, and growing your visitors, transactions, and revenues!

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This entry was posted on Tuesday, April 14th, 2009 at 3:29 pm and is filed under Business. You can leave a response, or trackback from your own site.

About the Author: Jason Rushin is a Guest Author for Web Analytics World