If you are planning to use Twitter to help raise buzz for your company, there are some things you do need to note. Many Twitter users use Autofollow – but many do not, and fake following is quickly becoming a scourge of Twitter, meaning you will be blocked by some users.

Testimonials are a very powerful form of advertising, but did you know they could also be used as a link building tactic? Most testimonials include a link back to the author (to show it’s a credible source) and this can be a great way to get some valuable incoming links.

Another great way to create content for SEO purpose is the use of PDF files. Google spider can crawl and index the text on a PDF file. Here are some reasons why its great for SEO:

Here is what you need to know about using a live http header. Paul Spreadbury writes great content on the usage in layman’s term. This is an excerpt from his article. Live HTTP Header in basic sense, is when a user requests a page from a website. Each page is returned with a header response, [...]

If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal.  But is engagement too fuzzy a concept to [...]

We have obviously moved into the era of mobile now and to help websites transition their content to mobile, Google has put together a great article on how to speed up the mobile web.

Search Engine Optimization can be confusing at times. Therefore, we recently started compiling a series of search engine optimization tips. This is tip number 30 in the series. Each search engine optimization tip is generally very specific, should not take a long time to fix or perform, and is rather “short and sweet” and directly [...]

A recent question from an SEO forum asking about if you have a local business with multiple location. How do you optimize for those separate locations? The best approach is to have separate pages within the same domain. An example would be www.yoursite.com:

I was recently talking with an aspiring copywriter friend of mine who’s struggling to get his first clients. He thinks he keeps hitting the wall of not having a portfolio of writing samples in hand. But really, he doesn’t need a big portfolio of client work…He just needs to get his own marketing act together.

One of the huge hurdles of starting any SEO campaign is knowing what keywords you are going to target. Keyword tools are a dime a dozen and we’ve all used them. But the biggest problem that they all have is that they can’t show conversion data (obviously).