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04.15.08 In-site Duplicate Content Issues  By Stoney deGeyter Last month I posted some of my thoughts and theories on duplicate content where I explained the different types of duplicate content that the search engines find. I wanted to expand a bit on the in-site duplicate content that we often see with various websites. I'll take these one at a time over the course of the next few days or weeks, depending on how often I post. www. vs. no www. Real quick, go to your browser and type in yoursite.com. Does the URL in the browsers address bar change to a) http://yoursite.com or b) http://www.yoursite.com? Now type in www.yoursite.com. Does the URL in your browser change to a) http://www.yoursite.com or b) http://yoursite.com? In both of those instances, if you answered A then you have potential duplication issues. Here is an example of one of my articles on Gooruze.com which shows the potential duplication: 
Take away the www. from the URL and lo-and behold you see the exact same article:  You can see how this can become a problem, with virtually every article having its www. or non-www. twin. The various versions are accessed depending on how each person typed in the website in the address bar to begin with (or the link they followed.) Did they type in the www. or not? You may have I may have not. If I then bookmark the site or provide a link to it from another site, and you do the same, we're both sending the search engines to two different pages (URLs) both of which have the same content. If the search engines spider starting from either of those links then literally hundreds of articles will be indexed, half of which are pure duplicates. Continue reading this article. About the Author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog. |
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