Google Analytics is a powerful traffic reporting system that will provide insight on how people find your Web site and how they behave once they get there. It’s a required component of any Web marketing strategy.

I had a person in my office the other day looking to improve their Web site and their search engine visibility.

I have pretty much worn out my cry of ‘SMB’s are under served’ in the search marketing world. I have said it enough times that there is no special attention given to the company that may want to ‘go it alone’ regarding search engine optimization (SEO), paid search (PPC), blogging and other social media.