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02.12.07
Traffic Building: The Experience Sieve
 By
Scott Lindsay
Driving traffic to your site may be a matter of simply knowing what you're talking about. There is a high demand for experts.
If you have learned a great deal about a certain subject you can bet there are those who want to tap into your knowledge base.
You could charge others to use the information in the form of articles for payment. However, you might be short changing yourself if you have an online business you are marketing.
Q: Why am I short-changing myself?
A: When you sell an article based on a subject you are well acquainted with you may be forfeiting all rights to that article in exchange for a one-time cash payment.
Q: So, why is that bad?
A: It's not bad to receive payment for your work, but there may be a better use for the same information.
The use of free-to-use articles allow you to make your expertise available in a way that provides assistance to companies and organizations that could benefit from your wisdom. The informative article you have written is available to anyone to use.
Q: OK, so my article gets out there, but how does that help me?
A: Free-to-use article sites make the use of an article contingent on the placement of a short bio and website link. In essence you are exchanging information for extreme marketing potential. The potential of this traffic building technique far outweighs any monetary compensation you might receive in a work-for-hire freelance writing strategy.
Q: So, we both win?
A: Both of you do win, but your expertise can help traffic building in other ways. Once you are recognized as an expert in a certain field you may be called on to write articles for blogs as a guest of the blog owner. These articles are often linked to an RSS feed and are often widely read.
Just like the free-to-use article scenario, a guest blog writer can provide a link to their website or as part of their profile. This can significantly increase traffic flow to your website.
Q: Are you saying information equals increased traffic?
A: Yes. The growing trend in site development and marketing is based on solid information.
People are looking for answers and they find them in informative articles, how-tos and online interviews.
Tap into your own experience and allow it to transform your marketing potential. Give it away and watch grateful online consumers discover your website.
About the Author:
Scott Lindsay is a web developer and
entrepreneur. He is the founder of HighPowerSites and many
other web projects. Get your own website online in just 5
minutes with HighPowerSites at: http://www.highpowersites.com.
Start your own ebook business with BooksWealth at:
http://www.bookswealth.com |
