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12.15.06
Creating Rich Content
 By
Sharon Housley
We have all heard the term content-rich, but what does content rich really mean?
Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.
How to Make Your Website Content Rich
When creating a content rich website, do not be afraid to think outside of the box. Unique ideas will generally garner more attention than the mundane and more common content concepts. Over the years the unique content that has garnered the most attention, the Subservient Chicken and JibJab, may not be appropriate for a business website, there are still lots of "out of the box" things that you can do.
Here are some ideas on how you can build content for your website that will attract website visitors.
Calendar of Events
If you website appeals to a specific audience manage and maintain a calendar of events. The events should relate to a specific region or topic.
ex. Hawaii Local Events - http://calendar.gohawaii.com/ (regional)
or
ex. Librarian Events - http://www.infotoday.com/calendar.shtml (topic specific events)
Sponsorships and Contests
Conducting a contest is a great way to generate interest and incoming links, everyone wants to win and in order to garner votes many competitors will tell their audience about contests and voting options.
Example: Software Marketing Resource targets software developers and software marketers. They recently held 'Software Vendor Awards'. Software developers and marketers were invited to nominate the companies they felt were worthy. The same audience was then given the opportunity to vote on the top nominees, and finally, winners were announced. Each stage of the contest resulted in buzz and increased web traffic.
Ex. - Software Marketing Resource - http://www.softwaremarketingresource.com/winners.htm
Product Reviews and Testimonials
Consumers will often refer to product reviews to discern what product they should purchase. A number of websites have capitalized on this by providing independent product reviews and or independent consumer reviews.
Manufacturers can provide product reviews for related or complimentary products. Product reviews with candid the reviews are most credible if both the product negatives and positives are illustrated.
Ex. - epinions - http://www.epinions.com
Forums / newsgroups
User generated content is a great way to capture the keyword long tail. There is no easier way to facilitate user generated content than through the use of forums and newsgroups.
Ex. - NotePage - http://www.notepage.net/forum
Blogs
Blogs are search engine spider food. Why? Because they can provide relevant related content that is updated regularly. Use blogs to communicate with your audience.
Ex. - Security Blog - http://www.security-port.com/blog.htm
Continue reading this article.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.com an RSS component for developers. |
