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04.25.06
SEO For Google
 By
Dave Davies
This article is part three of a four part series on optimizing your website for the the three major search engines.
Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN, while part two, titled "SEO For Yahoo!" covered optimizing your website to rank on Yahoo!. In this article we will cover optimizing your website for Google.
I likely don't even need to mention that Google is currently the largest of all the search engines with ComScore Media estimating this giant to be responsible for 42.7% of all online searches in March of 2006. For this reason people tend to view Google as the engine to rank on. While this point is debatable (let's remember that there's still 57.3% of searches that aren't done on Google) it's definitely an important engine to rank on. So how is it done?
The Factors
To optimize and rank highly on Google, as with any of the major engines, specific areas need to be addressed. On Google the most important of these factors are:
- Backlinks
- Age
- Content
- How it fares in the results
Backlinks
More than on either Yahoo! or MSN backlinks are key to attaining top rankings on Google. More importantly, Google's methods for calculating the weight of backlinks is very different than either of the other two engines. Once upon a time backlink acquisition was mainly a numbers game. If you had more links you had higher rankings, it was basically as simple as that. Today however Google has an algorithm inside their algorithm for determining which links are more valuable than others. This algorithm has a number of factors itself, however there are some that are more important than others. They key factors that determine the value of a link in regards to its contributions to the ranking of your site are:
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About
the Author:
Dave is the CEO of Beanstalk Search Engine Positioning, Inc. |
