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01.03.06 Blog Posts: Out Of Topic Ideas? By
Wayne Hurlbert
Blog posts use up all of your best ideas. Right? You dream up the concept for
your latest literary or technical masterpiece of a post, you write it into the
blog posting interface, publish it, and voila.
Reality then sets in with a vengeance. You have just used your best topic
idea for the post, and you're left with no clue what to post for the next day.
I know. We've all been through it. While some of the leading bloggers, with their
seemingly twenty posts per day, make it appear easy to find blog subjects, it
still takes creativity and imagination.
Finding posting topics is always a challenge. It is difficult for every blogger,
regardless of topic. Instead of worrying about what to write about, often ideas
appear when least expected. During the day, as you blog hop through other blogs
or RSS feeds, jot down the posts that deserve post length comment beyond those
left on the blog itself. Even the comments on other blogs, or on your own blog,
can generate some very powerful posting ideas.
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Other bloggers often provide powerful posts that are virtual launching pads for
posts on other blogs. Citing the other blog, and properly linking to it of course,
will often lead to you providing another entirely different angle on the subject.
Some bloggers develop an idea file. When topic ideas become hard to find, they
simply dig into the topic box. Posts appear like magic. In fact, a tour of a topic
file will often keep a blogger filled with ideas, and their spinoffs, for weeks.
Re-examine older postings. In your blog archives dwell a goldmine of potential
post ideas. You could think of them as once and future posts. Many older topics
are begging for followup, and some may require an entirely new focus. The angle
you took on one issue will most definitely not be the only one. Turn an older
post around, and look at the subject from the opposite direction. You will most
likely find a week's worth of ideas in that single post.
Start a blogging series. Write about the same topic each day for a week. When
you do a series, be sure to offer teasers about the next intallment. Of course,
you let your readers know about the upcoming blog post series, didn't you? I know
you did that, gentle reader, as you are a diligent blogger.
If all else fails, you can always blog about nothing. Hey, maybe I'm onto something
there. A post about nothing.
Yeah, that's the ticket.
In the meantime, happy posting.
About the Author: Wayne
Hurlbert provides insigtful information about marketing, promotions, search
engine optimization and public relations for websites and business blogs on the
popular Blog Business World. |