Google announced a new family of ad formats, which it refers to as “Adsense’s next generation ads.” They’re called Page-level ads and are starting with two specific formats: anchor/overlay and vignette. The ads are optimized so that they appear when they’re most likely to perform well for your site while […]
Pinterest has announced that they are opening the Pinterest Ads Manager for all small and medium sized businesses in the United States. Pinterest Ads Manager has a bulk editor and advanced measurement to enable businesses to manage more campaigns at once and track the impact of Promoted Pins.
When someone asks for advice for how to build a community for their business I always start by asking the same two questions:
Today’s Question: What info can you provide about using Pinterest for businesses? I’ve used it for my own personal use, but I’m not sure how to use it for business. Julie GraffJulie Graff’s Answer from a Social Media & Content Perspective:
Email marketing is often overlooked when a small business tries to generate more online leads and sales. However, building your email list is the linchpin of any digital marketing campaign. In this article you’ll learn why it’s so important, how to set up an opt-in email list, and how to get your emails […]
Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter. Trying to succeed in business without trust is like trying to drink coffee without a cup.
How well do you understand digital marketing and is it providing you with regular, high quality clients or sales? I was thinking about this recently, when a friend drove me into Lincoln for lunch. We’re around the same age [I’m 50 in a few weeks]. I noticed his car radio […]
I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. They might not be new to marketing, but they are trying to learn digital marketing. They all have that same look in their eyes–that one of inadequacy.