Top Articles
Using Link Building To Reach The SEO Top
[2009-06-29] Link Building is a fundamental skill for SEO practitioners, but many go about it in ways that could hurt their long term ranking benefit.
Giving Online Visitors The Ability To Search Locally
[2009-06-16] The Internet has opened the door to a huge global audience for any organization advertising products or services. But what if your target audience is a local one? Two of the most popular Internet search engines have developed tools that give online visitors the ability to perform local searches, so they can find exactly what they're looking for nearby.
Tips For Small Website Twittering Success
[2009-06-02] Many of us on Twitter take it for granted that getting up and running is a breeze, however, many potential corporate users are still craving more information on how/where they should start. Here's a basic introduction for corporate Twitter users with 10 useful tips on getting started.
How To Create And Launch Products In ClickBank
[2009-05-21] Well college is done for the semester, and with that comes a load of free time for me to expand my business. With this comes many different ideas for websites, but the biggest point of emphasis for me will be the book I am creating called Weekend Marketing.
Finding The Best Keywords To Use On Your Site
[2009-05-12] When you own an online business one of the most important things you can do is get high rankings in the search engines. There are many ways of doing this. One of the most effective ways of getting your site noticed by the search engines is by using relative keywords.
How To Sucessfully Request A Site Reconsideration
[2009-04-28] The latest in our SEMVideo series is a video from Google which gives viewers some tips on how to create a good reconsideration request.
Adding Value By Reacting Now
[2009-04-14] "Business time" means getting the right information quickly enough to add value now. On the web, data from last quarter is a lifetime ago with respect to visitor behavior. So, companies need to get their hands on key behavior patterns now, even at the deepest levels. They need to answer questions like:
Should Web Developers Still Focus On IE6?
[2009-03-31] Developing websites to look right in all browsers can be a pain. Many people aren't aware that browser manufacturers often deviate from established web standards, which means developers have to do extra work to make a site look the same in all browsers.
Test Your Website Changes Via Website Optimizer
[2009-03-17] The latest Google Official Blog post talks about website testing and its benefits to intelligent site designing. It is a hands-on process of checking whether a website meets the basic design specifications and usability or not. In contrast to the old days, when most website changes were made on gut feeling , now, you can run a test on your website and let your visitors decide the best version for your webpage.
How Copyrights Translate Online
[2009-03-03] The Internet content economy is like the candy rack when you were a kid. You know what I mean. You content-thiefcovet that bag of Skittles but you're caught a little short on funds that day. So to feed your candy habit you sneak a bag out of the store. You know you broke the law but it seemed so innocent and what the heck, every kid deserves a bag of Skittles now and then right?
Using Inner Circle Strategies To Win SEO
[2009-02-17] If only Google would sit still for one moment! The job of the SEO would be so much easier :) As we all know, the last thing Google wants to do is make life easy for SEOs, so we'll just have to live with the constant change. One of the biggest changes SEOs have had to adapt to in recent times has been algorithm shifts that reward big players.
Four Issues That May Be Penalizing Your Site
[2009-02-03] Last month, we discussed about some of the ways to find out whether your site has been penalized by Google or not. According to Search Engine Journal, Google is planning to apply few filters to those websites that fail to follow their Terms Of Services.
Increase Your Site Traffic With Social Search Engines
[2009-01-19] There are many reasons to search social media including monitoring for brand and reputation management purposes. Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends.
Understanding Bounce Rates
[2009-01-06] Last night I posted about what Google has to say on SEO and bounce rates. You can view the post here. A great question was posted by Wilson: "David, I was wondering, why Google want to have two different answer for the bounce rates…? "
Getting Google Analytics On Your Site
[2008-12-16] Google Analytics is a powerful traffic reporting system that will provide insight on how people find your Web site and how they behave once they get there. It's a required component of any Web marketing strategy.
Know Where to Place Your Keywords for Maximum Visibility
[2008-12-02] I had a person in my office the other day looking to improve their Web site and their search engine visibility.
Content Will Always Rule Supreme
[2008-11-18] I have pretty much worn out my cry of ‘SMB's are under served' in the search marketing world. I have said it enough times that there is no special attention given to the company that may want to ‘go it alone' regarding search engine optimization (SEO), paid search (PPC), blogging and other social media.
Speed and Agility are the Keys to Success
[2008-11-04] One of the reasons SEO is such a killer marketing strategy is that a small business can compete with, and often outmaneuver, a big business.
Does Your link Source Pass Pagerank
[2008-10-21] Due to the rough scale of PageRank, outdated toolbar PageRank scores, hand editing of toolbar PageRank, and a variety of other factors, it is somewhat hard to get confirmation from Google if a link source passes PageRank. The slow way to test is to make 1 link be the only link you point at a site and then let it age for a few months. Then, if a toolbar PageRank score appears it probably passed PageRank.
Make Your Site Actionable
[2008-10-21] One thing to keep in mind when digging into your analytics data is whether or not your research has the possibility of causing you to do something. Many pundits like to refer to this as making it actionable. I think this is a pretty good way of expressing it.
Link Architecture is the Most Important Step of Site Design
[2008-10-07] According to the Official Google Webmaster Central Blog:
Footer Foolishness
[2008-09-23] The footers we are talking about here are those defined by Google as follows: Text printed in the bottom margin of each page in a word processing document. Although as you will find later, that other foundation definition is worth thinking about. Here in particular, we are talking about the online versions on which by coincidence the knowledgeable Ann Smarty has recently offered the following advice: handle your site footers wisely. In summary she concludes:
The Best Marketing Checklist for Web Architectural Issues
[2008-09-09] What this is about: This list covers several elements regarding the architectural aspects of a website that focus on building a more search engine friendly site overall.
Get Nearly Instant Links to Your Website
[2008-08-26] It seems as though everyone wants something done quickly, or nearly instantly. We want success quickly. We want to be successful online and we want to get links to our web sites quickly. We want traffic to our web sites quickly.
Stop People From Stealing Your Content
[2008-08-12] I have a blog on Blogger. Recently I discovered that whenever I post in my blog a copy of my post is being copied into a website automatically and that I am losing all my traffic. Not only me but also the same problem persists with another blogger...
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