Social media. It’s all the rage. Pepsi is pinning its Super Bowl hopes on it. Ford’s social media strategy, led by Scott Monty, helped regain trust (and profits) after the Detroit Big Three Meltdown last year. Barack Obama used it wisely to help his overall campaign in winning the White House race. Marketers are allocating more of their budgets to social media marketing and advertising in 2010. Read More…
Removing The Misconception Of Social Media CostsJanuary 19th, 2010Social media is free. Social media is inexpensive. You don’t have to outspend your competition. Social media saves time. Social media will save your business thousands, if not millions. These are all quotes I’ve seen from various voices recently. Each one pretty much agrees with the other – that social media is a great tool for you to implement into your business Read More… |
Segmentation Is The Heart Of Most Real AnalysisJanuary 5th, 2010I didn’t quite stop working this past week (when Semphonic is closed) but it sure feels that way as I get ready for the New Year! Now that’s it time to shed the holiday mindset and immerse ourselves back into the world of work, I’m going to resume my series on tactics in web analytics visitor segmentation. |
Using Social Marketing To Increase Your BusinessDecember 15th, 2009If you are planning to use Twitter to help raise buzz for your company, there are some things you do need to note. Many Twitter users use Autofollow – but many do not, and fake following is quickly becoming a scourge of Twitter, meaning you will be blocked by some users. |
Building Free Backlinks Through TestimonialsDecember 8th, 2009Testimonials are a very powerful form of advertising, but did you know they could also be used as a link building tactic? Most testimonials include a link back to the author (to show it’s a credible source) and this can be a great way to get some valuable incoming links. |
How To Optimize Your PDF Files for SEODecember 1st, 2009Another great way to create content for SEO purpose is the use of PDF files. Google spider can crawl and index the text on a PDF file. Here are some reasons why its great for SEO: Read More… |
How To Use Live HTTP Headers To Boost Your SEONovember 11th, 2009Here is what you need to know about using a live http header. Paul Spreadbury writes great content on the usage in layman’s term. This is an excerpt from his article. Live HTTP Header in basic sense, is when a user requests a page from a website. Each page is returned with a header response, these header responses include: Read More… |
Establishing Benchmarks And Measuring ProgressNovember 3rd, 2009If engagement is the holy grail of social media marketing, how do we know if we’ve hit the jackpot? How many of our visitors are fully engaged and how many are walking away? Measurement depends on setting goals, establishing benchmarks and then measuring progress toward the goal. But is engagement too fuzzy a concept to be able to measure? |
Making Your Site Optimized For Mobile DevicesOctober 19th, 2009We have obviously moved into the era of mobile now and to help websites transition their content to mobile, Google has put together a great article on how to speed up the mobile web. Read More… |
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