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Back to Basics: Email Marketing for Small Business

December 15th, 2015

Email marketing is often overlooked when a small business tries to generate more online leads and sales. However, building your email list is the linchpin of any digital marketing campaign.
In this article you’ll learn why it’s so important, how to set up an opt-in email list, and how to get your emails delivered, opened, and read. Read More…

You Will Never Be This Honest In Your Marketing

November 17th, 2015

Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter. Trying to succeed in business without trust is like trying to drink coffee without a cup. Read More…

Are You A Marketing Dinosaur?

October 20th, 2015

How well do you understand digital marketing and is it providing you with regular, high quality clients or sales?

I was thinking about this recently, when a friend drove me into Lincoln for lunch. We’re around the same age [I’m 50 in a few weeks]. I noticed his car radio was on a station, which plays tunes from the 1980’s and 1990’s. He explained that he only listens to oldies. If you ask people over the age of 45 what they tend to listen to, you’re likely to be told something similar. Read More…

Does digital marketing make you feel inadequate?

September 29th, 2015

I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. They might not be new to marketing, but they are trying to learn digital marketing. They all have that same look in their eyes–that one of inadequacy. Read More…

Stop working so hard on your marketing

September 2nd, 2015

I work with many clients (I just can’t hold down a job), and I see one thing over and over. Somewhere along the way, a memo went out that marketing needs to be dazzling. Clever. So smart. Breathtakingly new.

I’m not really sure who wrote the memo, but they were wrong, and it’s screwing up a lot of really good marketers. Read More…

11 signs you don’t have a strategy

August 4th, 2015

“If you want something new, you have to stop doing something old”
Peter F. Drucker

A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. To describe what’s involved, Peter Drucker said: Read More…

Are You A Learning Junkie? You’re Killing Your Business (Video)

July 14th, 2015

It’s so easy to learn “just one more thing” with the interwebs at your fingertips.

For people like you who are either just starting out or getting ready to launch that next big product or service, learning how to do it and what’s available to help you is an important step. Read More…

Are You Sabotaging Your Small Business? (Video)

June 9th, 2015

I visited one of my favorite online groups the other day and one of the members was on a negative rampage.

I can’t this, I can’t that.

And no matter what any of the other members suggested to her, the response was the same. Read More…

Can You Be Content Without Getting Complacent in Your Web Marketing?

What is social media’s “revolving door” effect on your business?

How to create marketing that people will believe

Optimize Your Local SEO Strategy

Here’s why the possibilities for your business in 2015 are endless

Should You Care About Losing Blog Subscribers?

Grow your business by 200% with this simple idea

Redefining Ordinary or Why It’s Okay to Dream Small

Don’t chase the buzz: why clickbait titles hurt your business.

How to impress your new client in the first 30 days

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