Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content strategy by brands where typically, they own the content, such […]
Twitter announced a useful new tool today that helps businesses better connect with customers and community. Twitter Dashboard is a free iOS app as well as a desktop platform that is designed to become the Twitter platform for business. The Dashboard is especially helpful for small businesses which don’t have […]
Facebook has announced new features that will help drive more business to brick & mortar store locations while accurately measuring a businesses Facebook mobile ad campaigns contribution in doing this. New Local Awareness Ads are designed for the small business with a single store all the way to enterprise corporations […]
Back in March Instagram announced that it would at some point start reordering posts in an attempt to keep users more interested. On average, 70% of posts by a user are not viewed. They have been testing this feature with a portion of their users and are reporting increased engagement. […]
Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook is also taking on the hundreds of other ad networks […]
Uncovered by VentureBeat is a plan by Google to block Adobe Flash in its Chrome Browser by Q4 2016. The information was found in a publicly available Google Doc called HTML5 by Default. Here is the proposed plan: – If a site offers an HTML5 experience, this change will make […]
Google announced a new family of ad formats, which it refers to as “Adsense’s next generation ads.” They’re called Page-level ads and are starting with two specific formats: anchor/overlay and vignette. The ads are optimized so that they appear when they’re most likely to perform well for your site while […]
Pinterest has announced that they are opening the Pinterest Ads Manager for all small and medium sized businesses in the United States. Pinterest Ads Manager has a bulk editor and advanced measurement to enable businesses to manage more campaigns at once and track the impact of Promoted Pins.