July 27, 2016

The In’s and Out’s of Native Advertising

July 25, 2016 SmallSiteNews Staff

Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content strategy by brands where typically, they own the content, such […]

Twitter Dashboard Launched for Small Businesses

June 28, 2016 SmallSiteNews Staff

Twitter announced a useful new tool today that helps businesses better connect with customers and community. Twitter Dashboard is a free iOS app as well as a desktop platform that is designed to become the Twitter platform for business. The Dashboard is especially helpful for small businesses which don’t have […]

Instagram Reorders Posts To Increase Engagement

June 4, 2016 SmallSiteNews Staff

Back in March Instagram announced that it would at some point start reordering posts in an attempt to keep users more interested. On average, 70% of posts by a user are not viewed. They have been testing this feature with a portion of their users and are reporting increased engagement. […]

Facebook Ads Now Viewable To Non-Facebook Visitors

June 3, 2016 SmallSiteNews Staff

Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook is also taking on the hundreds of other ad networks […]

Google Unveils ‘Next Generation’ of AdSense Ads

June 1, 2016 SmallSiteNews Staff

Google announced a new family of ad formats, which it refers to as “Adsense’s next generation ads.” They’re called Page-level ads and are starting with two specific formats: anchor/overlay and vignette. The ads are optimized so that they appear when they’re most likely to perform well for your site while […]

Pinterest Opens DIY Promoted Pins To All SMBs In The US

May 31, 2016 Ritu Sharma

Pinterest has announced that they are opening the Pinterest Ads Manager for all small and medium sized businesses in the United States. Pinterest Ads Manager has a bulk editor and advanced measurement to enable businesses to manage more campaigns at once and track the impact of Promoted Pins.

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