August 30, 2016

A Better Advertising Experience

August 8, 2016 SmallSiteNews Staff

The IAB study found that 45% of people would be less likely to use an adblocker if ads didn’t interfere with a page. In other words, people are tired of bloated Flash ads or sites that block content with popups or interstitials and the use of adblockers are simply a […]

The In’s and Out’s of Native Advertising

July 25, 2016 SmallSiteNews Staff

Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it’s now their main source of revenue. It’s important to note that native advertising is not content marketing. Content marketing is a content strategy by brands where typically, they own the content, such […]

Twitter Dashboard Launched for Small Businesses

June 28, 2016 SmallSiteNews Staff

Twitter announced a useful new tool today that helps businesses better connect with customers and community. Twitter Dashboard is a free iOS app as well as a desktop platform that is designed to become the Twitter platform for business. The Dashboard is especially helpful for small businesses which don’t have […]

Instagram Reorders Posts To Increase Engagement

June 4, 2016 SmallSiteNews Staff

Back in March Instagram announced that it would at some point start reordering posts in an attempt to keep users more interested. On average, 70% of posts by a user are not viewed. They have been testing this feature with a portion of their users and are reporting increased engagement. […]

Facebook Ads Now Viewable To Non-Facebook Visitors

June 3, 2016 SmallSiteNews Staff

Facebook ads will now target non-users of Facebook on outside websites and apps, directly challenging the supremacy of the Google Display Network. Previously, Facebook only showed ads on third party websites to users that were concurrently logged into Facebook. Facebook is also taking on the hundreds of other ad networks […]

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